EWinston designs and distributes meaningful tees via an external online store. I developed EWinston’s site to promote the tees that they have available.

The design itself incorporates a vast amount of interactive tricks to enhance usability, without crowding the user with too much information at once. It was designed to have a clean, sleek look, blending dark and bright colours to focus the user on the content. It uses Wordpress to power its content.

It also adapts its layout on mobile devices and changes the website theme depending on the time of day. In the morning until 12pm, the site has a bright orange background. In the middle of the day, the site shows a daybreak blue theme. At night time, the design changes from daybreak blue to night-time purple.